Microsoft Social Engagement Archives - FMT

Every marketer knows that in order to successfully sell a product or service it is vital to understand your customers’ behavior first. With the rise of the Internet and social media, we are now connected to seven continents, 196 countries, and billions of people in the world. While this accessibility and reach is presumably most marketer’s dream, it is nearly impossible to gather and evaluate feedback from the vast human population with one marketing team. So what good is it to push out ads and continuously post on social media when you don’t know what catches your customers’ attention, what they want to see or what channels they are most active on? But fear not fellow marketers! Microsoft has introduced a tool that collects feedback and data from your customers and prospects all over the world and displays it in real time right in front of your eyes. Microsoft Social […]