Microsoft Social Engagement 2015 Update 1 adds new capabilities that will give you greater insight into what people are saying on social media and news.
This blog will help you understand what has changed from the previous release (Microsoft Social Listening) and what to expect in this new release of Microsoft Social Engagement.
Download as PDF document here.
What’s New in Microsoft Social Engagement?
Here are some of the areas we have enhanced in our latest release:
New modern user interface that is intuitive and easy to use with visual filtering. You can choose a light and dark theme to suit your visual preference.
Reimagined analytics with new visualizations, including phrase clouds, top fans, top critics, and top hashtags for greater insight.
Collaborate with sales, marketing, and service teams and engage with social communities.
Add your authenticated Facebook and Twitter accounts and acquire private messages in Facebook/direct messages in Twitter and reply to them within Social Engagement.
Redesigned Layout: New Analytics
When you sign in, you will immediately see our new dashboards, making it easier for you to analyze your data. Social Engagement provides a highly interactive experience with visual filtering on all widgets. For example, clicking negative sentiment adds it to the filter and all the widgets are immediately updated to show analytics only for posts with negative sentiment.
Redesigned Layout: Section Navigation
You can use the section navigation to jump to areas of the application. New in this release: Social Center, Message Center, and Social Profiles.
Reimagined Analytics: Overview
Reimagined Analytics: Conversations
Reimagined Analytics: Sentiment
Reimagined Analytics: Location
Reimagined Analytics: Sources
New: Social Center
Social Center is a place where your social media or community manager can engage with fans and critics alike. But in some organizations, members of a customer service organization might listen for customer issues and assign posts to his/her team.
It consists of user-configurable and shareable streams that display posts based on specific sources and filters we define. Streams are shareable with selected users or all users.
New: Social Profiles
You can add your authenticated Facebook and Twitter accounts to respond to posts within Microsoft Social Engagement. This also allows you to acquire private messages from your authenticated accounts.
Redesigned: Search Topic Set-Up
New: Message Center
The new Message Center lets you manage all your alerts in one place.
Please contact FMT Consultants for more information.