CPM & BI Tools: Which is Better for Your Business? Part 2
What do CPM and BI have in common?
Regardless of your organization's industry or role within your team, we can all agree on one thing: Everyone should have access to meaningful data to optimize their job functions in order to make educated business decisions. If you do not have a meaningful report or accurate key performance indicators, how will you help your department stay on course? Regardless of your role (technical, finance, division manager, etc) CPM and BI tools allow everyone to improve their productivity.
What connects both BI and CPM: Data Management?
The amount of data traveling across the world is growing at an exponential rate and it's becoming increasingly more important to capture that data in order to make sound business decisions. Organizations are using diverse platforms spanning cloud, on-premise, and privately hosted platforms. The large amounts of data sources may range from ERP, CRM, e-Commerce sites and house uniquely different information. BI and CPM tools allow you to capture these diverse data sets from disparate data sources within their configurable data warehouses.
The chart below illustrates how the data warehouse from BI & CPM tools captures the data from multiple sources in order to provide, reporting, planning through visuals like dashboards:
Are BI and CPM tools only for large organizations?
Ahhhh, great question. There was a time when the cost to purchase and implement these tools were a barrier for small and mid-sized organizations, but that has changed dramatically. There are many comprehensive platforms in the marketplace that offer BI, CPM, and data warehousing solutions in one affordable package. Finding a platform that offers easy to use drag and drop tools that allow for easy reporting and KPI metrics are paramount to end-user adoption.
Work with advisors that can help identity your organizations reporting and data warehousing needs. Focus on finding a scalable and affordable solution that will empower your employees regardless of role or department. Choosing the right BI / CPM platform can be critical to the success of organization.
FMT Consultants has over 20 years of experience implementing BI / CPM solutions. We offer unparalleled customer service and are committed to the success of your business. Connect with us below and we will be more than happy to answer any questions you may have.
Fill out the contact form below and get started today!